بررسی تاثیر فشارنهادی و بازارگرایی بر شیوه تأمین سبز و مزیت رقابتی با نقش میانجی تعهد مدیریتی (مطالعه موردی: صنعت نساجی)

[1] M. Motiei, A. M. Khani, and S. Bayrami, "The effect of green time chain and human resources management on environmental performance: the mediating role of green innovation," Andisheh Amad Scientific Journal, vol. 77(20), pp. 165-196, 2020. (In Persion).

[2] V. Mohammadi and H. Mohammadi, "Investigating the effective factors on the selection system of managers in the textile industry (case study: managers of textile factories in Mazandaran province)," Journal of Textile and Clothing Science and Technology, vol. 7(4), pp. 17-24, 2017. (In Persion).

[3] Economic and Planning Vice-Chancellor of Iran's Chamber of Guilds, analysis report on the state of Iran's textile and clothing industry and providing solutions for revitalization and development of this industry, 2020.

 [4] V. Mohammadi, E. Akrami, H. Mohammadi, and Z. KhojastehFar, "Identifying factors affecting the fashion and clothing industry with an environmental approach," Journal of Textile and Clothing Science and Technology, vol. 10(30), pp. 21-29, 2019. (In Persion).

[5] R. J. Najy, "The impact of green manufacturing on the transition to the green supply chain in the Iraqi industrial companies," Periodicals of Engineering and Natural Sciences (PEN), vol. 9(2), pp. 359-364, 2021.

 [6] C. Gonzalez, V. Agrawal, D. Johansen, and R. Hooker, "Green supply chain practices: The role of institutional pressure, market orientation, and managerial commitment," Cleaner Logistics and Supply Chain, vol. 5, 100067, 2022.

 [7] M. L. Tseng, M. S. Islam, N. Karia, F. A. Fauzi, and S. Afrin, "A literature review on green supply chain management: Trends and future challenges," Resources, Conservation and Recycling, vol. 141, pp. 145-162, 2019.

 [8] D. R. Maditati, Z. H. Munim, H. J. Schramm, and S. Kummer, "A review of green supply chain management: From bibliometric analysis to a conceptual framework and future research directions," Resources, Conservation and Recycling, vol. 139, pp. 150-162, 2018.

 [9] O. E. Williamson, "The economics of organization: The transaction cost approach," American journal of sociology, vol. 87(3), pp. 548-577, 1981.

 [10] W. Widyanty, A. Daito, S. Riyanto, and D. Nusraningrum, "Gaining a competitive advantage through strategic human resource management in Indonesian construction industry," Management Science Letters, vol. 10(9), 2020.

 [11] M. Giuffrida, and R. Mangiaracina, "Green practices for global supply chains in diverse industrial, geographical, and technological settings: A literature review and research agenda," Sustainability, vol. 12(23), 10151, 2020.‏‏

 [12] K. Amirbagheri, A. Núñez-Carballosa, L. Guitart-Tarrés, and J. M. Merigó, "Research on green supply chain: a bibliometric analysis," Clean Technologies and Environmental Policy, vol. 21(1), pp. 3-22, 2019. (In Persion)

 [13] I. Luther, "Illuminating Organizational Processes Behind the Rising Phenomenon of Industry Commoditization," In Commodity Marketing, vol. 20, pp. 391-412, 2022.

 [14] H. A. D. Sousa, L. Klein, and S. B. Voese, "The Impact of Institutional Pressures on the Use and Maintenance of E-Commerce in Brazilian Micro and Small Enterprises (MSEs)," Revista Brasileira de Gestão de Negócios, vol. 24, pp. 366-382, 2022.

 [15] L. Peng, Y. Li, M. Van Essen, and M. W. Peng, "Institutions, resources, and strategic orientations: A meta-analysis," Asia Pacific Journal of Management, vol. 37(2), pp. 499-529, 2020.‏

 [16] J. Barney, "Firm resources and sustained competitive advantage," Journal of management, vol. 17(1), pp. 99-120, 1991.

 [17] A. Saeed, Y. Jun, S. A. Nubuor, H. P. R. Priyankara, and M. P. F. Jayasuriya, "Institutional pressures, green supply chain management practices on environmental and economic performance: A two theory view," Sustainability, vol. 10(5), p. 1517, 2018.‏

 [18] J. Zhang, Y. Jiang, R. Shabbir, and Y. Duan, "How perceived institutional pressures impact market orientation: An empirical study of Chinese manufacturing firms," Asia Pacific Journal of Marketing and Logistics, vol. 27(2), pp. 267-293, 2015.‏

 [19] V. Kumar, E. Jones, R. Venkatesan, and R. P. Leone, "Is market orientation a source of sustainable competitive advantage or simply the cost of competing?," Journal of marketing, vol. 75(1), pp. 16-30, 2011.

 [20] M. Mahmoudi Maimand, R. Nowrozi Ajirlou, and I. Azizi, "The role of customer relational governance in the relationship between green supply chain management and environmental and economic performance of the company (case study: companies in Shiraz Industrial City)," Environmental Science and Technology, vol. 23(5), pp. 159-172, 2020. (In Persion).

 [21] I. Erol, and M. N. VELİOĞLU, "An investigation into sustainable supply chain management practices in a developing country," International Journal Of Ebusiness And Egovernment Studies, vol. 11(2), pp. 104-118, 2019.‏

 [22] F. S. Garzon, M. Enjolras, M. Camargo, and L. Morel, L, "A green procurement methodology based on Kraljic matrix for suppliers evaluation and selection: A case study from the chemical sector," In Supply Chain Forum: An International Journal, vol 20(3), pp. 185-201, 2019.

 [23] Q. Zhu, J. Sarkis, and K. H. Lai, "Initiatives and outcomes of green supply chain management implementation by Chinese manufacturers," Journal of environmental management, vol. 85(1), pp. 179-189, 2007.

 [24] Y. Yu, M. Zhang, and B. Huo, "The impact of relational capital on green supply chain management and financial performance," Production Planning & Control, vol. 32(10), pp. 861-874, 2021.

 [25] H. Zameer, Y. Wang, and H. Yasmeen, "Reinforcing green competitive advantage through green production, creativity and green brand image: implications for cleaner production in China," Journal of cleaner production, vol. 247, p. 119119, 2020.

 [26] B. P. Krebs, M. C. Wehner, C. Schwens, and R. Kabst, "Talent Management and Labor Productivity: The Moderating Role of Organizational Goal-Setting," Antecedents and Performance Consequences of Talent Management, vol. 20, 2020.

 [27] I. Miroshnychenko, R. Barontini, and F. "Testa, Green practices and financial performance: A global outlook," Journal of Cleaner Production, vol. 147, pp. 340-351, 2017.

 [28] G. J. Micheli, E. Cagno, G. Mustillo, and A. Trianni, "Green supply chain management drivers, practices and performance: A comprehensive study on the moderators," Journal of Cleaner Production, vol. 259, p. 121024, 2020.‏

 [29] E. Haji Pour and M. A. Aeiny, "Institutional Pressure and Sustainable Performance of Industrial Manufacturing Companies: Analyzing the Mediating Role of Strategic Learning (Case study; Kermanshah Industrial Town)," Journal of Executive Management, vol. 13(25), pp. 165-188, 2021.‏ (In Persion).

 [30] S. Saravani, M. S. Tash, and A. Raeisi, "Effect of entrepreneurial orientation and institutional pressure on cloud services with respect to the role of trust mediator," Journal of Innovation Ecosystem, vol. 1(1), pp. 45-67, 2021. (In Persion).

 [31] R. Moser, J. Winkler, G. Narayanamurthy, and V. Pereira, "Organizational knowledgeable responses to institutional pressures–a review, synthesis and extension," Journal of Knowledge Management, vol. 24(9), pp. 2243-2271, 2020.

 [32] J. Marty, "Consumer/user/customer integration in Supply Chain Management: a review and bibliometric analysis," In Supply Chain Forum: An International Journal, vol 23(2), pp. 181-196, 2022.

 [33] S. R. Colwell and A. W. Joshi, Corporate ecological responsiveness: Antecedent effects of institutional pressure and top management commitment and their impact on organizational performance. Business Strategy and the Environment, vol. 22(2), pp. 73-91, 2013.

 [34] M. Ashrafi, G. M. Magnan, M. Adams, and T. R. Walker, "Understanding the conceptual evolutionary path and theoretical underpinnings of corporate social responsibility and corporate sustainability," Sustainability, vol. 12(3), p. 760, 2020. (In Persion)

 [35] H. FrancisHaapio, J. Mero, H. Karjaluoto, and A.A. Shaikh, "Implications of the COVID-19 pandemic on market orientation in retail banking," Journal of Financial Services Marketing, vol. 26(4), pp. 205-214, 2021.

 [36] N. Buratti, G. Profumo, and L. Persico, "The impact of market orientation on university spin-off business performance," Journal of International Entrepreneurship, vol. 19(1), pp. 104-129, 2021.‏

 [37] S. W. M. Yusof, I. A. Majid, and A. R. Yunus, "Conceptual framework of market orientation and firm performance toward the manufacturing sector: Moderating effect of innovation," In Facing Global Digital Revolution, pp. 29-32, 2020.

 [38] M. Qolipour, Y. Rahmati, and C. Shahroudi, "Presenting the model of market orientation in Iran's banking service industry with a sociological approach," Scientific Monthly of Political Sociology of Iran, vol. 5(7), pp. 85-104, 2022. (In Persion)

 [39] M. Afsharfar, "Investigating the impact of market orientation and marketing capabilities on financial performance according to the role of innovation moderator," Quarterly journal of new research approaches in management and accounting, vol. 6(85), pp. 668-690, 2022. (In Persion)

 [40] J. Brower, and P. Nath, "Antecedents of market orientation: marketing CEOs, CMOs, and top management team marketing experience," Marketing Letters, vol. 29(4), pp. 405-419, 2018.‏

 [41] S. R. Fang, E. Chang, C. C. Ou, and C. H. Chou, "Internal market orientation, market capabilities and learning orientation," European journal of marketing, vol. 48(1/2), pp. 170-192, 2014.

 [42] R. T. Frambach, P. C. Fiss, and P. T. Ingenbleek, "How important is customer orientation for firm performance? A fuzzy set analysis of orientations, strategies, and environments," Journal of Business Research, vol. 69(4), pp. 1428-1436, 2016.‏

 [43] J. Conduit  and F. T. Mavondo, "How critical is internal customer orientation to market orientation?," Journal of business research, vol. 51(1), pp. 11-24, 2001.

 [44] K. W. Green, P. J. Zelbst, J. Meacham, and V. S. Bhadauria, "Green supply chain management practices: impact on performance," Supply chain management: an international journal, vol. 17(3),‏ pp. 290-305, 2012.

 [45] M. Shahinfar and A. Habibi, "Investigating the effect of management's commitment to internal marketing on the work attitude of employees with the mediating role of formal and informal internal communication (case study: Sanat and Mine Bank)," New achievements in humanities studies, vol. 26(3), pp. 106-127, 2020. (In Persion)

 [46] C. Baah, D. Opoku-Agyeman, I. S. K. Acquah, Y. Agyabeng-Mensah, E. Afum, D. Faibil, and F. A. M. Abdoulaye, "Examining the correlations between stakeholder pressures, green production practices, firm reputation, environmental and financial performance: evidence from manufacturing SMEs," Sustainable Production and Consumption, vol. 27, pp. 100-114, 2021.

 [47] K. W. Green, R. A. Inman, V. E. Sower, and P. J. Zelbst, "Comprehensive supply chain management model," Supply Chain Management: An International Journal, vol. 24(5), pp. 590-603, 2019.

 [48] J. W. Lee, Y. M. Kim, and Y. E. Kim, "Antecedents of adopting corporate environmental responsibility and green practices," Journal of Business Ethics, vol. 148(2), pp. 397-409, 2018.

 [49] P. D. Cousins, B. Lawson, K. J. Petersen, and B. Fugate, "Investigating green supply chain management practices and performance: The moderating roles of supply chain ecocentricity and traceability," International Journal of Operations & Production Management, vol. 39(5), pp. 767-786, 2019.

 [50] M. T. Hannan and J. Freeman, "The population ecology of organizations", American journal of sociology, vol. 82(5), pp. 929-964, 1977.

 [51] A. Mardatillah, R. Rosmayani, and S. A. Ramadhani, "Sustainable Competitive Advantage of Riau Malay Weaving Industry Based on Local Wisdom," International Research Journal of Business Studies, vol. 13(3), pp. 227-240, 2021.‏

 [52] S. L. Newbert, "Value, rareness, competitive advantage, and performance: a conceptual‐level empirical investigation of the resource‐based view of the firm," Strategic management journal, vol. 29(7), pp. 745-768, 2008.‏

 [53] S. Dehghan Khavari, S. Derakhsh, "An Innovative Throughout Conceptual Model Framework for Logistics Integration," Journal of Supply Chain Management, vol. 23(70), pp. 37-54. (In Persion)

[54] M. Nasrolahi, M. R. Fathi, and M. Normosharafi, "Evaluation of Factors Affecting Inter-Organization Cost Management in Supply Chain (Case Study: Iran Khodro Company)," Journal of Supply Chain Management, vol. 23(71), pp. 1-13. (In Persion)

[55] C. Williams, N. Spielmann, "Institutional pressures and international market orientation in SMEs: Insights from the French wine industry," International Business Review, vol. 28(5), p. 101582, 2019.

[56] J. Hair Jr, G. T. Hult, C. M. Ringle, and M. Sarstedt, "A primer on partial least squares structural equation modeling (PLS-SEM)," Sage publications, 2017.

[57] S. Hosseini, A. Karami, Y. Nikkhah, , "structural equations with Smart PLS V3," first edition, Tehran, Andishe Fazel Publications, 2018, (In Persion).

[58] A. Özer, A. Koçak, and O. Çelik, "Determinants of market orientation in accounting firms," Marketing Intelligence & Planning, vol. 24(6), pp. 591-607, 2006.

[59] J. Lin, Z. Luo, and X. Luo, "Understanding the roles of institutional pressures and organizational innovativeness in contextualized transformation toward e-business: Evidence from agricultural firms," International Journal of Information Management, vol. 51, p. 102025, 2020.

[60] A. El-Kassar, and S. Singh, "Green innovation and organizational performance: The influence of big data and the moderating role of management commitment and HR practices, " Technological forecasting and social change, vol. 144, pp. 483-498, 2019.

[61] C. Yang, C. Lu, J. Haider, and P. Marlow, "The effect of green supply chain management on green performance and firm competitiveness in the context of container shipping in Taiwan," Transportation Research Part E: Logistics and Transportation Review, vol. 55, pp. 55-73, 2013.

[62] A. Kaleka, and N. Morgan,  "Which competitive advantage (s)? Competitive advantage–market performance relationships in international markets, " Journal of International Marketing, vol. 25(4), pp. 25-49, 2017.